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  • Rogers, W. Sherman, author.
     
     Subjects
     
  •  
  • African American business enterprises -- History.
     
  •  
  • African American businesspeople -- History.
     
  •  
  • African American business enterprises.
     
  •  
  • African American businesspeople.
     
  •  
  • Entrepreneurship -- United States.
     
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  •  Rogers, W. Sherman, author.
     
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  •  The African American...
     
     
     
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    The African American entrepreneur : challenges and opportunities in the Trump era / W. Sherman Rogers.
    by Rogers, W. Sherman, author.
    View full image
    Santa Barbara, California : Praeger, an imprint of ABC-CLIO, Limited Liability Company [2019]
    Subjects
  • African American business enterprises -- History.
  •  
  • African American businesspeople -- History.
  •  
  • African American business enterprises.
  •  
  • African American businesspeople.
  •  
  • Entrepreneurship -- United States.
  • ISBN: 
    9781440865602
    1440865604
    9781440865619
    Description: 
    xxii, 407 pages : illustrations ; 23 cm
    Edition: 
    Second edition.
    Contents: 
    Part I. Foundations of excellence: -- 1. Entrepreneurship as a key factor in the black quest for economic parity -- 2. The black economic journey from the 1600s to the Civil War -- 3. The Reconstruction era: 1867-1877 -- 4. Government-imposed segregation: Jim Crow dances with the U.S. Supreme Court -- 5. Black economic enclaves under government-imposed segregation and a 21st century comparison -- 6. Black thought leaders and entrepreneurs of the late 19th and early 20th centuries -- 7. The civil rights era and the end of American apartheid: the 1950s to the present -- 8. Black thought leaders and entrepreneurs from the civil rights era to the present -- 9. Economic challenges and opportunities for African Americans in the Trump era -- 10. A parting look at the foundations of black entrepreneurial excellence -- Part II. Building future excellence: a primer for aspiring entrepreneurs: -- 11. Developing your ideas -- 12. Creating the legal framework for your business -- 13. Things you should know about intellectual property -- 14. Building your business plan -- 15. Raising capital for your business -- 16. Tax matters for business owners -- 17. Estate planning: securing your future and your legacy -- Appendices: -- Appendix I: 7(a) loans - SBA Program office -- Appendix II: Microloan Program - SBA Program office.
    Summary: 
    This second edition provides both a history of black entrepreneurship in America throughout all periods of American history and a roadmap that explains the steps that prospective entrepreneurs must take to achieve success in business.
    This second edition of The African American Entrepreneur explores the lower economic status of black Americans in light of America's legacy of slavery, segregation, and rampant discrimination against black Americans. The book examines the legal, historical, sociological, economic, and political factors that together help to explain the economic condition of black people in America, from their arrival in America to the present. In the process, it spotlights the many amazing breakthroughs made by black entrepreneurs even before the Civil War and Emancipation.
    Part One explores the history of African American entrepreneurs from slavery to the present; Part Two provides a primer and roadmap to success for aspiring entrepreneurs. (Publisher)
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    LocationCollectionCall No.Status 
    McLennan Community College LibraryCirculating CollectionHD2358.5 .U6 R65 2019Checked InAdd Copy to MyList

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