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[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012. ISBN:  9781606493823 (electronic bk.) 9781606493816 (pbk.) Description:  1 electronic text (140 pages) : digital file. Edition:  1st ed. Contents:  List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index. Local Notes:  The McLennan Community College Library has online access to this title through ProQuest Ebook Central. Electronic Resource:  Click here for online access to this title through ProQuest Ebook Central. Summary:  The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions. General Note:  Part of: 2012 digital library. Also available in printing. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. Local Series:  Economics and finance collection, 2012 digital library. Economics and finance collection.   Copy/Holding information No Item Information Format: HTMLPlain TextDelimited Subject:   Email to:

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