Library Home Page	Login My List - 0 Help
	Search   eBooks   Articles   Course Reserves   My Account   Library Hours   Other Libraries

Basic Advanced Keyword Magazines and Newspapers History

Search:  General KeywordSubject KeywordTitle KeywordAuthor KeywordTitle - AlphabeticalAuthor - Alphabetical (Last Name, First Name)Subject - Alphabetical Journal/Newspaper Title SearchCall NumberISBN/ISSN SearchSeries KeywordAwards Note Browse       Refine Search     > You're searching: McLennan Community College

Item Information   Holdings     Author Notes & Sketches     Choice Review     First Chapter Excerpts     Summary     Table of Contents       More by this author     Thompson, Anne Bahr, author.     Subjects     Social responsibility of business.     Citizenship.     Corporate image.     Branding (Marketing)     Browse Catalog     by author:      Thompson, Anne Bahr, author.       by title:      Do good : embracing ...         MARC Display

Do good : embracing brand citizenship to fuel both purpose and profit / Anne Bahr Thompson. by Thompson, Anne Bahr, author. New York, New York : AMACOM, American Management Association, [2018] Subjects Social responsibility of business.   Citizenship.   Corporate image.   Branding (Marketing) ISBN:  9780814438398 (hardcover) 0814438393 (hardcover) 9780814438404 (electronic book) Description:  vii, 294 pages : illustrations ; 24 cm Contents:  I. It's a brave new world: -- The new demand that brands make a difference -- Balancing social and financial values: the new brand and business equation -- Brand citizenship: the consumer-first model for doing good and doing well -- II. The path of brand citizenship : -- Trust: don't let me down -- Enrichment: enhance daily life -- Responsibility: behave fairly -- Community: connect me -- Contribution: make me bigger than I am -- III. Choosing change: -- Stepping forward into brand citizenship. Summary:  Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship. From CVS's destocking cigarettes to Chipotle's ethical sourcing, people want to see fair employment practices, social responsibility, and charitable giving-and they quickly call out negligence. Based on extensive research with thousands of consumers, Do Good documents this sea change and explains how to embed social consciousness into a company's DNA. Packed with examples and original data, the five-step model highlights the new rules of business: trust: deliver on promises; enrichment: make daily life easier or more inspiring; responsibility: treat people and the environment with respect; community: mirror values shared by customers, employees, and partners; contribution: make a difference in the world. Buyers today demand more than half-hearted pledges. By actively linking great brands with higher purposes, companies capture both markets and hearts. (Publisher)   Copy/Holding information Location Collection Call No. Status   McLennan Community College Library Circulating Collection HD60 .T484 2018 Checked In Add Copy to MyList Format: HTMLPlain TextDelimited Subject:   Email to:

Horizon Information Portal 3.25_9382

© 2001-2013 SirsiDynix All rights reserved.