Library Home Page
Library Home Page
 Search 
 eBooks 
 Articles 
 Course Reserves 
 My Account 
 Library Hours 
 Other Libraries 
   
BasicAdvancedKeywordMagazines and NewspapersHistory
Search:    Refine Search  
> You're searching: McLennan Community College
 
Item Information
 HoldingsHoldings
  Author Notes & Sketches
  Summary
 
 
 More by this author
 
  •  
  • Fog, Klaus.
     
     Subjects
     
  •  
  • Branding (Marketing)
     
  •  
  • Storytelling.
     
     Browse Catalog
      by author:
     
  •  
  •  Fog, Klaus.
     
      by title:
     
  •  
  •  Storytelling : brand...
     
     
     
     MARC Display
    Storytelling : branding in practice / Klaus Fog [and others].
    by Fog, Klaus.
    View full image
    Berlin, Germany : Springer-Verlag, [2010]
    Subjects
  • Branding (Marketing)
  •  
  • Storytelling.
  • ISBN: 
    9783662500231 (paperback)
    366250023X (paperback)
    9783540883487 (hardcover)
    3540883487 (hardcover)
    9783540883494 (electronic book)
    3540883495 (electronic book)
    Description: 
    254 pages : illustrations ; 24 cm
    Edition: 
    Second edition.
    Contents: 
    1. Branding through storytelling -- I. The toolbox: -- 2. The four elements of storytelling -- 3. Storytelling in business -- 4. The company core story -- 5. Authentic raw material for storytelling -- II. Storytelling applied: -- Storytelling as a management tool -- 7. Storytelling in advertising -- 8. When storytelling becomes dialogue -- 9. The media as a storytelling partner -- 10. Tearing down the walls.
    Summary: 
    As a business concept "storytelling" has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand? The second edition of this successful book presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your company's potential. (Publisher)
    General Note: 
    "First edition published 2001 as Storytelling : Branding i praksis"--Title page verso.
    Add to my list 
    Copy/Holding information
    LocationCollectionCall No.Status 
    McLennan Community College LibraryCirculating CollectionHD69 .B7 F6413 2010Checked InAdd Copy to MyList

    Format:HTMLPlain TextDelimited
    Subject: 
    Email to:


    Horizon Information Portal 3.25_9382
     Powered by Dynix
    © 2001-2013 SirsiDynix All rights reserved.
    Horizon Information Portal